Multimedia in Business Organizations
by Alex M. H. Chau


“A banker is a fellow who lends you his umbrella when the sun is shining, but wants it back the minute it begins to rain.”

-- Mark Twain

Quicktime VR of an iMac
Click on the Image

Since CD-ROMs are capable of storing up to 650MB, capacity is no longer a cause for concern. The available capacity has created an explosive growth of Multimedia usage in businesses. Business users use a common form of presentation software called PowerPoint today. The best software by far is QuickTime, by Apple Computers Inc. It can handle a large percentage of the mediums used by the Multimedia technology we have available today. Increasing bandwidth and QuickTime technology has changed multimedia access over the Internet. Apple's latest Innovation is QuickTime VR, a virtual reality environment that lets the user sample products over the Internet. The user is able to view the product at almost any angle desired. 


QuickTimeVR of a BMW
Click on the Image

The change in Multimedia within a Business Organization has been dramatic in a small period of time. Twenty years ago multimedia meant slide shows with narration, and possibly music or video. Today,multimedia covers a range of mediums including images, sounds, animations video, and even three dimensional virtual reality environments.


Let's see a BMW in Action!
Click on the Image

By 2008, television as we know it will be non-existent, and businesses will be responsible for this ill fate. It will not be obsolete, but it will not enjoy the popularity it enjoys today. Television's interactive replacement is the computer. Computers have been around since the 1940's, but it was not until the 1970's that they became widely available to the population. Many Multimedia CD-ROM titles are springing up on dealer shelves at an exponential rate. In the next decade, computers will integrate into home entertainment systems as regularly as cable boxes are now, and fiber optic entertainment services will be available for a subscription fee. The electronics industry as we know today will be forever changed by the revolutionary measure. Why watch TV when you can interact with a virtual environment?

Multimedia Essay (Detailed Version)

Intrinsix Network - An award winning canadian design studio
Prentice Hall Canada - Multimedia for Management
Blackstone Multimedia Corporation - Design experts who utilize ShockWave technology
Unique production company focusing on Virtual Reality Technology and Product marketing

Research for this project was done by
Alex Chau, Binh Tran, Florence Tan, Melanie Marsh and Theresa Gouglas.
  (C) 1998 Alex M. H. Chau
All right reserved.
GNST 341)