UNIVERSITY OF CALGARY

Faculty of Communication and Culture

Canadian Studies 431

Mass Communications and Canadian Society

 

Fall 2001 Dr. Diane Howard

(LEC 02) Tuesday 12:30 p.m. - 2:20 p.m. Room SB 142

(TUT 02) Thursday 12:30 p.m. - 1:20 p.m. Room SB142

Email TBA

Office Hours Tuesday & Thursday 10:30-11:30 Office SS345

Phone 220-7706

 

Course Description:

This course will introduce students to contemporary issues about mass communication in Canada. The mass media convey mass messages to mass audiences through the process of mass communication. This statement represents distinctive areas of interrelated theories, ideological issues, concentration of media ownership and the role of media to inform and shape our understanding of the world around us. This course is divided into fifteen of the following components:

 

        The Media of Mass Communication

        The Printed Word: Books and Newspapers and Magazines

        Sound Recordings: The Spinning of music

        Radio: A Medium of Instant Communication

        The Movies

        Television: Electronic Moving Pictures

        The Web: Information Explosion

        Journalism: The Gathering and Telling of News

        Advertising: Selling Goods and Services

 

 

Course Objectives:

This course will provide a framework to raise students' awareness of the complex relationship between Canada's mass media and our Canadian identity. We will examine the social, political, technical and economic forces that have shaped the state of media and culture in Canada. Some of the themes to be examined include the necessity for profit that drives almost all media, the elitist-populist continuum, and the globalization, demassification and media restructuring that is occurring with technological advances.

 


 

REQUIRED TEXTBOOKS

 

Vivian, John and Maurin, Peter. (2000). The Media of Mass Communication (2nd Canadian Edition). Prentice-Hall Canada, Inc. Scarborough, Ontario.

 

 

Grading Policy:

A 92-100

A- 86-91

B+ 81-85

B 77-80

B- 71-76

C+ 65-70

C 62-64

C- 59-61

D+ 55-58

D 50-54

F 0-49

 

Plagiarism/ Cheating: Plagiarism involves submitting or presenting work in a course as if it were the student's own work, when in fact, it is not. A student may be given a failing grade in either an exercise or course in which that student is found guilty of plagiarism, cheating or other academic misconduct. WARNING *** THIS REFERS TO ANY CUTTING, PASTING, MANIPULATTION, REPACKAGING OR MASSAGING OF ANY INFORMATION FROM THE INTERNET AND SUBMITTING THE INFORMATION AS YOUR OWN! ALL INFORMATION OBTAINED ON THE INTERNET MUST BE ADEQUATELY SOURCED.

 

ASSIGNMENT DATES

 

Midterm Exam 20% October 23rd

 

 

Major Paper 40% Due November 20th

 

Class Participation 10% Bi-Weekly

 

Home Assignments 20% Bi-Weekly

 

Final Exam 10% December 4th In class

 

Please note that writing competency including grammar, spelling and punctuation will be a factor in the grading of the mid-term paper. WARNING: ***AT THE DISCRETION OF THE INSTRUCTOR, ASSIGNMENTS SUBMITTED AFTER THE DEADLINE MAY BE PENALIZED WITH THE LOSS OF A GRADE (E.G. A- TO B+) FOR EACH DAY LATE.

 

CNST 431 Detailed Schedule

 

Week One: THE MEDIA OF MASS COMMUNICATION (September11th)

Week One: THE MEDIA OF MASS COMMUNICATION (September13th)

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Week Two: THE PRINTED WORD (September 18sth)

Week Two: THE PRINTED WORD (September 20th)

 

Week Three: SOUND RECORDINGS; SPINNING THE MUSIC (September 25th)

HOME ASSIGNMENT #1 Song Lyrics

Week Three: SOUND RECORDINGS; SPINNING THE MUSIC (September 27th)

‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑

Week Four: RADIO: A MEDIUM OF INSTANT COMMUNICATION October 2nd

HOME ASSIGNMENT #2 Radio News Line-up

Week Four: RADIO: A MEDIUM OF INSTANT COMMUNICATION October 4th

‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑

Week Five: THE MOVIES (October 9th)

HOME ASSIGNMENT #3 Canadian Movie

Week Five: THE MOVIES (October 11th)

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Week Six: TELEVISION: ELECTRONIC MOVING PICTURES (October 16th)

Week Six: TELEVISION: ELECTRONIC MOVING PICTURES (October 18th)

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Week Seven: MIDTERM EXAM (October 23rd)

Week Seven: REVIEW MIDTERM EXAM (October 25th)

‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑

Week Eight: THE WEB: COMPUTERS AND DIGITAL INFORMATION (October 30th)

Week Eight: THE WEB: COMPUTERS AND DIGITAL INFORMATION (November 1st)

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Week Nine: THE WEB (November 6th)

HOME ASSIGNMENT #4 Favourite Web Site

Week Nine: THE WEB: (November 8th)

‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑---‑

Week Ten: READING WEEK (November 10th 13th)

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Week Eleven: JOURNALISM (November 20th)

MAJOR PAPERS DUE

Week Eleven: JOURNALISM (November 22nd)

‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑

Week Twelve: ADVERTSING: THE SELLING OF GOODS November 27th)

HOME ASSIGNMENT #5 Favourite Advertisement

Week Twelve: ADVERTSING: THE SELLING OF GOODS (November 29th)

‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑

Week Thirteen: FINAL EXAM (December 4th)

Week Thirteen: REVIEW FINAL EXAM AND MAJOR PAPERS RETURNED (December 6th)

‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑‑